Comments on: Email Marketing – Proven by the numbers. http://neilminetto.com/2008/11/22/email-marketing-at-its-finest/ marketing, web analytics, email marketing, social media Fri, 05 Feb 2010 18:58:00 +0000 hourly 1 http://wordpress.org/?v=abc By: Neil Minetto http://neilminetto.com/2008/11/22/email-marketing-at-its-finest/comment-page-1/#comment-166 Neil Minetto Mon, 06 Jul 2009 20:17:41 +0000 http://blog.neilminetto.com/?p=33#comment-166 It's all about being as transparent as possible! Many times email marketers make it too hard for subscribers to unsubscribe or change preferences. It's called going in through the front door. If people don't like your content they won't read it, period, so let them out! It’s all about being as transparent as possible! Many times email marketers make it too hard for subscribers to unsubscribe or change preferences. It’s called going in through the front door. If people don’t like your content they won’t read it, period, so let them out!

]]> By: Jen Mills http://neilminetto.com/2008/11/22/email-marketing-at-its-finest/comment-page-1/#comment-164 Jen Mills Mon, 06 Jul 2009 18:08:29 +0000 http://blog.neilminetto.com/?p=33#comment-164 When you are thinking of best practices - don't forget privacy issues when managing your lists. Clarity in notice and consent practices for your email recipients is key for happy readers. When you are thinking of best practices – don’t forget privacy issues when managing your lists. Clarity in notice and consent practices for your email recipients is key for happy readers.

]]> By: Neil Minetto http://neilminetto.com/2008/11/22/email-marketing-at-its-finest/comment-page-1/#comment-3 Neil Minetto Sat, 25 Apr 2009 20:53:21 +0000 http://blog.neilminetto.com/?p=33#comment-3 Most of the major ESP's have great resources. <strong>Here are a couple:</strong> - Take a look at ExactTarget's <a href="http://blog.exacttarget.com/blog.php/the-exacttarget-blog" rel="nofollow">blog</a> and they have some great whitepapers as well. - I also just started evaluating <a href="http://bronto.com/" rel="nofollow">Bronto</a> and they have some great content. Check out out this <a href="http://bronto.com/knowledge/statistics" rel="nofollow">industry average tool</a>. - SubscriberMail has a great <a href="http://blog.subscribermail.com/" rel="nofollow">blog</a> too. I like their "Email Marketing Minute Videos" on the left. -<a href="http://www.clickmailmarketing.com/" rel="nofollow">ClickMail Marketing</a> is one consulting agency that I love working with as well. Are you on twitter? tweet me @neilminetto and I will shoot you over some people to follow. One of the classics is <a href="http://www.marketingsherpa.com/" rel="nofollow">MarketingSherpa</a>. Their <a href="http://www.sherpastore.com/embmg09.html" rel="nofollow">email benchmark study</a> and <a href="http://www.sherpastore.com/emailhandbook.html?9642" rel="nofollow">best practices</a> are awesome and they always have great case studies and reports. Check out the winners of their <a href="//www.marketingsherpa.com/article_print.html?id=31179" rel="nofollow">email summit 09</a>. Let me know if you need any help or would like to bounce ideas around. Most of the major ESP’s have great resources.
Here are a couple:
- Take a look at ExactTarget’s blog and they have some great whitepapers as well.

- I also just started evaluating Bronto and they have some great content. Check out out this industry average tool.

- SubscriberMail has a great blog too. I like their “Email Marketing Minute Videos” on the left.

-ClickMail Marketing is one consulting agency that I love working with as well.

Are you on twitter? tweet me @neilminetto and I will shoot you over some people to follow.

One of the classics is MarketingSherpa. Their email benchmark study and best practices are awesome and they always have great case studies and reports. Check out the winners of their email summit 09.

Let me know if you need any help or would like to bounce ideas around.

]]> By: John Taylor http://neilminetto.com/2008/11/22/email-marketing-at-its-finest/comment-page-1/#comment-2 John Taylor Thu, 23 Apr 2009 23:19:25 +0000 http://blog.neilminetto.com/?p=33#comment-2 Could you recommend any specific resources, books, or other blogs on this specific marketing topic? Could you recommend any specific resources, books, or other blogs on this specific marketing topic?

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