Comments on: Give It To Me Straight! http://neilminetto.com/2009/01/24/give-it-to-me-straight/ marketing, web analytics, email marketing, social media Fri, 05 Feb 2010 18:58:00 +0000 hourly 1 http://wordpress.org/?v=abc By: Neil Minetto http://neilminetto.com/2009/01/24/give-it-to-me-straight/comment-page-1/#comment-14 Neil Minetto Sun, 25 Jan 2009 05:41:37 +0000 http://blog.neilminetto.com/?p=81#comment-14 You're right Don, we have to setup the avenues for our consumers to give us feedback - blogs, twitter, facebook, etc. It all comes down to transparency. You’re right Don, we have to setup the avenues for our consumers to give us feedback – blogs, twitter, facebook, etc. It all comes down to transparency.

]]> By: Don Wilson http://neilminetto.com/2009/01/24/give-it-to-me-straight/comment-page-1/#comment-13 Don Wilson Sun, 25 Jan 2009 05:17:58 +0000 http://blog.neilminetto.com/?p=81#comment-13 Right on! Marketing is all about building trust. You build trust by telling the truth. If you tell the truth for long enough, eventually, people/consumers will begin to believe you. You said it yourself - even when someone tells you the truth, you still want to go out and verify that what they have told you is the truth. You do that by getting feedback from others that you trust. My gosh, did I just identify a huge reason to be involved in social networking? It provides us a way to get out there networking and building the trust that we need to have so that we can market more effectively. Right on! Marketing is all about building trust. You build trust by telling the truth. If you tell the truth for long enough, eventually, people/consumers will begin to believe you.

You said it yourself – even when someone tells you the truth, you still want to go out and verify that what they have told you is the truth. You do that by getting feedback from others that you trust.

My gosh, did I just identify a huge reason to be involved in social networking? It provides us a way to get out there networking and building the trust that we need to have so that we can market more effectively.

]]>