Comments on: Email Marketing Reformation (1 of not really sure) http://neilminetto.com/2009/05/15/email-marketing-reformation/ marketing, web analytics, email marketing, social media Fri, 05 Feb 2010 18:58:00 +0000 hourly 1 http://wordpress.org/?v=abc By: Neil Minetto http://neilminetto.com/2009/05/15/email-marketing-reformation/comment-page-1/#comment-176 Neil Minetto Fri, 05 Feb 2010 18:58:00 +0000 http://neilminetto.com/?p=112#comment-176 I couldn't agree more Ryan. It is crazy that MSFT keeps changing how they render their emails, thus messing with our templates. We'll get it soon though, I hope. Good to hear from you. I couldn’t agree more Ryan. It is crazy that MSFT keeps changing how they render their emails, thus messing with our templates. We’ll get it soon though, I hope. Good to hear from you.

]]> By: Ryan http://neilminetto.com/2009/05/15/email-marketing-reformation/comment-page-1/#comment-175 Ryan Mon, 18 Jan 2010 15:24:28 +0000 http://neilminetto.com/?p=112#comment-175 Email marketing is powerful. It's certainly got potentially strong ROI. It's a shame then, that designing for email is such a HUGE hassle. It's nothing like designing a web page. In email, you need to account not only for the recipient's email provider (e.g. Hotmail, Gmail, AOL, Yahoo!, etc.), but also for their email client (e.g. Outlook, Thunderbird), their browser (Internet Explorer, Firefox, Chrome, Safari, etc.) and their operating system. An email sent to a Gmail user on Firefox on Windows will look entirely different than an email sent to a Yahoo! user on Safari on a Mac. I can't even begin to describe what a humongous pain this is. How is it possible, that in 2010, we STILL don't have any sort of standards for this kind of thing? The Email Standards project has taken it upon themselves to call out email providers, but even the ESP isn't officially recognized. Great post though Neil. Thanks for the links. Email marketing is powerful. It’s certainly got potentially strong ROI. It’s a shame then, that designing for email is such a HUGE hassle. It’s nothing like designing a web page. In email, you need to account not only for the recipient’s email provider (e.g. Hotmail, Gmail, AOL, Yahoo!, etc.), but also for their email client (e.g. Outlook, Thunderbird), their browser (Internet Explorer, Firefox, Chrome, Safari, etc.) and their operating system. An email sent to a Gmail user on Firefox on Windows will look entirely different than an email sent to a Yahoo! user on Safari on a Mac.

I can’t even begin to describe what a humongous pain this is. How is it possible, that in 2010, we STILL don’t have any sort of standards for this kind of thing? The Email Standards project has taken it upon themselves to call out email providers, but even the ESP isn’t officially recognized.

Great post though Neil. Thanks for the links.

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